Best AI tools for Customer Targeting & Outreach
Find the best AI-powered tools for optimising your social media channels and content
Instantly.ai is a cold email outreach platform that uses AI to automate campaigns, improve deliverability, and scale lead generation across unlimited email accounts.
Key Features:
Best For:
Startups, sales teams, and agencies looking to scale cold outreach without getting flagged or throttled.
✅ Unlimited email sending accounts
✅ Smart AI warmup & deliverability tools
✅ Campaign automation with A/B testing
Clay lets you build powerful outreach workflows by combining data from multiple sources, enriched and personalised with AI. It’s more advanced, but highly flexible.
Key Features:
Best For:
Growth hackers, SDR teams, and advanced users needing custom workflows.
✅ GPT-based message generation
✅ LinkedIn and CRM integrations
✅ Deep lead enrichment and logic flows
Smartlead is a user-friendly cold outreach tool with AI-written emails, inbox rotation, and deliverability tools built in - all without the usual learning curve.
Key Features:
Best For:
Freelancers, small teams, and founders wanting easy, scalable outreach.
✅ Unlimited emails with inbox warmup
✅ AI reply detection and auto handling
✅ Built-in measurements & analytics
Why use AI for prospecting & outreach?
What tool is best for me?
Manually researching leads, crafting personalised emails, and managing outreach campaigns can take hours and often leads to inconsistent results. AI tools simplify the entire process by helping you find the right audience, personalise messaging at scale, and engage leads at the right time.
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Discover high-fit leads faster using AI-powered search and scoring
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Generate personalised messages automatically with GPT-style tools
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Automate follow-ups and multi-channel sequences
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Improve deliverability and response rates without manual effort
Whether you're doing cold outreach, account-based marketing, or trying to scale outbound efforts, AI lets you move faster without losing the personal touch.
Use Smartlead if you want a cold outreach tool that’s simple to set up, scales fast, and handles replies automatically - without needing complex workflows or hours of setup time.
For teams building advanced, personalised workflows using enriched data and AI-written messages, Clay gives you more flexibility and control.
​Pick Instantly if you want to automate cold email at scale while keeping high deliverability and campaign performance.
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Not sure which tool fits your needs? Use Eaisey to explore and compare tools by use case, features, and experience level - so you can find what works best for you.
FAQs
Can AI really personalise outreach?
Yes - tools like Clay and Smartlead use GPT-based messaging and dynamic variables to generate messages that feel one-to-one. You can customise tone, intent, and structure to match your goals or audience.
Will using these tools make me seem spammy?
Not if you use them correctly. The best AI outreach tools focus on relevance, not just volume. They help you personalise messaging, segment audiences, and manage warm-up and deliverability - all of which reduce the chance of being flagged as spam.
Is this just for B2B sales?
No. While many AI outreach tools are built with B2B in mind, they're also great for partnerships, PR, recruiting, fundraising, and even influencer outreach. If you need to reach the right people with the right message, these tools can help.