Best AI tools for Analytics & Performance
Find the best AI-powered tools for measuring analytics & performance
Zams is a no-code predictive analytics platform that lets non-technical teams quickly forecast trends, build machine learning models, and make data-driven decisions—all from a simple interface.
Key Features:
Best For:
Startups, marketers, analysts, and operations teams that want to use AI for business predictions without needing a data scientist.
✅ No-code AI model builder
✅ Predictive insights from CSV/Excel files
✅ Churn, LTV, and sales forecasting
Delve uses AI to generate live customer personas, audience segments, and intent insights based on your site traffic or analytics data.
Key Features:
Best For:
Teams who want to understand their visitors and customers to improve messaging and targeting.
✅ Automatic persona generation
✅ Real-time audience segmentation
✅ Behavioural insights for targeting
Narrative BI connects to your data (e.g. GA, HubSpot) and turns it into AI-generated narratives - summarising trends, anomalies, and insights in plain English.
Key Features:
Best For:
Non-technical teams who want automated performance updates and proactive insight without dashboards.
✅ Clear insights from your metrics
✅ Anomaly detection and reporting
✅ Google Analytics + HubSpot integrations
Why use AI for prospecting & outreach?
What tool is best for me?
Traditional analytics platforms often leave teams drowning in dashboards and unclear metrics. AI simplifies the process by surfacing key insights, trends, and recommendations - so you can focus on action, not just data.
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Analyse complex datasets in seconds without technical skills
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Generate plain-language insights and reports automatically
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Predict customer behaviour, churn, or sales trends
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Spot patterns and anomalies you might otherwise miss
Whether you're in growth, marketing, or operations, AI analytics tools give you faster, clearer answers.
Use Narrative BI if you want automatic summaries of your analytics data (like GA or HubSpot), explained in plain English, without building custom dashboards.
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If your goal is to better understand your audience and tailor content or targeting, Delve AI gives you dynamic personas and behavioural insights.
Pick Zams if you want to turn your business data into accurate predictions in minutes with no coding, setup, or AI experience required.
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Each tool fits a different use case - PickAI helps you compare and choose based on what you want to measure and how you prefer to work.
FAQs
Do I need to be technical to use these tools?
No. All three tools are designed for non-technical users. Platforms like Narrative BI and Delve AI require little to no setup, and Pecan offers guided workflows for predictive models - no coding needed.
Can AI analytics really replace a data analyst?
Not entirely - but it can significantly reduce your dependency on one. These tools handle the heavy lifting (like pattern detection, segmentation, and reporting), so your team can move faster with fewer resources.
Is my data secure with these platforms?
Yes, leading AI analytics tools follow strict security protocols and offer integrations that comply with major data privacy laws like GDPR. You remain in control of what’s connected and stored.